Evaluation Of The Gym Program - 891 Words

Case 1 1. We used operation time to calculate the utilization of various facilities. Calculation is as below. After analysing the calculated result, we found out that cardio equipment is over booked during peak hours in 2000 as per the five year growth trend, the gym membership is going to grow in future years. So in order to accommodate the future members the gym has to increase the capacity of the cardio equipment’s with 40%cushion capacity and the rest of the facilities which are nearing the 30% cushion rate should be next in line for capacity upgrading. 2. Expansionist strategy would be appropriate for the Fitness Plus gym. Since the gym is expecting new enrolment in January and that is also the peak period of the year. And according to the case if they need to increase the capacity that would take 4 month time for renovation. So in order to accommodate the new enrollment and the current member gym they need to increase the capacity of some of the facilities as per the cushion. For the long time strategy the gym should adopt â€Å"wait and see† as it has to evaluate the effect of competition on their customer base. - If it was not affecting, they should adopt continuous expansion strategy - If it is affecting, they should stick with Wait and see strategy. 3. Capacity decision made were based on the capacity utilisation of the facilities provided by the gym. Since the gym financial stand point is not strong; only the over utilised facilities are planned for expansion.Show MoreRelatedMarketing Mix Strategy For North Shore Gym1665 Words   |  7 PagesMarketing Mix Strategy Product North Shore gym is able to offer a wide variety of services that will contribute to a healthy lifestyle. If the gym is utilized to it’s maximum potential, customers will be able to recognize changes in their body, as well as their lifestyle, which will push them to continue making positive strides in their life. With our wide-range of classes, qualified personal trainers, dietary plans, state-of-the-art equipment, our members will have all the tools they need to succeedRead MoreObservation And Orientation Of The Gym1144 Words   |  5 Pagesin addition to a kitchen, a front office, a waiting room, two bathrooms, and a gym. The gym is full of exercising equipments, such as two bolsters, four tunnels, four peanut balls, and three round balls. There is four different types of swings, a slide, a shoe rack, a basketball hoop, a trampoline, and a large red mat on the floor where the physical therapists and the occupational therapists do their treatments. The gym is big enough for a ll the therapists to perform their treatments. 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Word Count: 108 TABLE OF CONTENTS SR. NO. CONTENT PAGE NO. 1. SITUATION ANALYSIS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...........1 2. PROBLEM STATEMENT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.......2 3. CRITERIA FOR EVALUATION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 4. OPTIONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreTechnological Model Of The Technological Environment1092 Words   |  5 Pagesthree dimensions to conceptualize the changes in industries, technology, process, and impetus. New technologies have had an enormous impact across all aspects of the fitness industry, all the way from marketing and payment transactions to biometric evaluation. 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So, that sparks the interest of what makes the fitness center industry succeed, what are their strengths. What about the fitness center industry in the future;